Using content creation AND content curation as a combined strategy will allow you to grow your brand online. Whether you are running a news site or a cycling site, whether it’s related to content or ecommerce, and even if you are a blogger or someone who produces videos and e-books, you will need to take it upon yourself to get your material in the hands of as many people as possible. This is the best and the truest way to gain a following and will allow you to have a following that is die hard. One of the brands we’ve analyzed is Power Meter City. They specialize in power meters and have tons of cycling articles featuring helpful tips and advice for cyclists of all levels.
With this in mind, curating your content is an excellent step that every online marketer should take advantage of. In this day and age, you need to come to grips with online marketing no matter what kind of business you own or operate in. This is something that is becoming essential in today’s marketplace, so if you’re looking for some tips on curating your content, consider the points below.
Take full advantage of social media
In order to handle yourself in a businesslike manner, you will need to conduct market research. Thankfully, social media has opened the portals in ways that allow any and everybody to take full advantage of market research that is free and instantaneous. By studying your social media usage, you will be able to learn more about how people use your content and what they gravitate toward. This way, you will be able to set up a strategy that allows you to better target your audience and provide yourself the opportunity to get the word out about everything that you offer. Regardless of what sort of business you operate or attention you are trying to garner online, taking full advantage of social media is an absolute must.
Study Google Alerts
If you want to ensure you are properly managing your brand, you will need to take advantage of Google Alerts. This allows you to monitor trends and news and to see how the public is digesting your brand. You will be able to look up your brand name or other information related to your company so that you are able to better fine-tune your message in a way that reaches people.
Use RSS feeds
When you own any sort of blog or constantly publish news content, you will need to take full advantage of RSS feeds. This allows you to get subscribers who will be notified each and every time that you publish new content. It is not enough to simply have a website or blogging platform. Instead, you will need to be sure that you are able to draw people in for more. They will be able to not only visit you once, but continuously come back for more content. There are plenty of RSS readers available that the public takes advantage of on a regular basis. Additionally, it can help to offer an RSS subscription feature for people who wish to stay updated with your content.
Keep these three tips in mind so that you are better able to manage the curation of your content. This one of the best ways available to grow your brand and will help you out for as long as you own your company.